According to its analyses, market researcher Displaybank expects customers of LCD TVs to see roughly 40 per cent price reduction this year.
As many makers of backlighting modules are optimizing their production process as well as the light distribution intensively, the number of LEDs necessary could decrease largely in 2010. This may lead to a cost reduction of the manufacturing process of corresponding TV sets, which TV makers may hand down to their customers.
Especially televisions with screen diagonals of 40 inches will profit from new edge-type lighting modules: Instead of six LED mouldings only four will be needed in the near future. In addition, Displaybank expects prices of those lighting modules to drop from 226.10 US dollars to 129.00 US dollars, and thus forecasts 40 inch LED-backlit LCD TVs to undergo discounts of up to 42.9 per cent.
Due to the decrease of selling prices, LED-backlit LCD TVs will have a global share of 19 per cent at the end of the year, amounting to 32 million units.