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PRAD | A Colour Brilliance Never Seen Before: Sharp's New 3D TV Has Four Primary Colours

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News TV SETS

A Colour Brilliance Never Seen Before: Sharp's New 3D TV Has Four Primary Colours

Autor: Markus Hevesi
04/13/2010, 13:08 CET

Three become four. That is, plain and simple, how Sharp's new motto reads. Instead of three primary colours the company's Quattron technology 3D TVs provide four of them. Besides conventional red, green and blue (RGB), yellow is added to the Sharp TVs. According to the company, this will particularly increase colour brilliance of yellowish tones.

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To further refine image representation, Sharp equips the new 3D television with its proprietary UV2A technology providing a higher contrast ratio, deeper black and a lower power consumption. As was said by Sharp, the company succeeded in increasing by a factor of 1.8 brightness compared to conventional displays with three primary colours. As UV2A also raises response time, the sets can be expected to show 3D content with an extraordinary sharpness.



Sharp sees yellow: Thanks to four primary colours (RGBY), Sharp's Quattron technology equipped 3D panels provide a potentially extended colour space (Photo: Sharp).


In contrast to the popular glasses-free 3D image representation known as parallax barrier,
with Sharp’s new 3D TVs the use of shutter glasses will be necessary. But home cinema enthusiasts will be pleased at wide viewing angles and further increase of the signal processing reducing image overlay to a minimum. First 3D TVs equipped with Quattron technology will be available in summer on the Japanese market. When the sets will be in stores outside the land of the rising sun is unknown.



Sharp's Quattron technology 3D TVs: For the time being, they are only available in Japan (Photo: Sharp)

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