According to a report by the Digitimes, electronics manufacturer BenQ
introduced a 42-inch LED-backlit LCD-TV at the computer trade show Softex. The exhibition is taking place over the weekend in Taipei, capital of Taiwan. Industry giants Sony and Samsung Electronics have already combined LED BLUs with 3D technology and are addressing the public at the Softex.
BenQ’s new model will be in stores in June, other versions with screen sizes of 32, 37 and 50 inches are to follow. According to their statement, BenQ targets even larger screen diagonals.
This year, 15 per cent of all models shipped will be sets with LED-backlighting, said Danny Yao, general manager of BenQ Taiwan.
With the support of new models, BenQ aims at a twelve-per cent share on the local market for LCD TVs in 2010. In this year’s first quarter BenQ’s shipments of LCD TVs increased by 33 per cent, according to Yao.
In terms of LED-backlit monitors the company said it won a market share of 40 per cent in the first quarter. According to Yao, half of all LCD monitors shipped so far in 2010 were LED-backlit models. Two or three novelties with LED BLUs will be presented in the second half of the year.
LED-backlit models are expected to account for 30 per cent of Taiwan's LCD monitor market in 2010. Danny Yao wants to involve BenQ in this market segment, too, and targets a share of 50 per cent. BenQ didn’t surpass monitor sales of last year’s fourth quarter – nonetheless revenues grew ten to 20 per cent.