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DisplaySearch raises 3D TV forecasts

Autor: Markus Hevesi
04/09/2010, 12:13 CET

Soon after many manufacturers came up with 3D television sets last year it became clear that
three-dimensional image presentation would become a shining star in the sky of television. A technology that draws millions of cinema-goers into the big theatres should attract film enthusiasts in their domestic surroundings as well.

A large number of analysts in deed granted big opportunities for growth to the new technology. So big they were that market researcher DisplaySearch had to revise his growth forecast for 3D television sets, upward. While the research institute forecasts 2.5 million shipped 3D TVs this year, sales numbers could rise up to 25 million units by the end of 2013. Nearly half of all the sets will be shipped in the United States.

Reason for this market dominating position on the world scale is, according to DisplaySearch, the extraordinary wide distribution of Blu-ray players and HD capable TV channels in the US, that are a vital basis for the utilization of 3D TVs. With regard to the Western European Market the analysts say that there is still backlog demand for players and content.

Three-dimensional image presentation due to component costs remains under the competence of high-end TV models of many makers (Photo: LG).

As an additional decisive factor contributing to the wide-spread of 3D technology, DisplaySearch names high component costs: Because of the fact that three-dimensional image presentation needs the double or even fourfold image refresh rate compared to the standard 50 or 60 Hertz, 3D capable sets will remain under the competence of high-end TV models. That is why DisplaySearch is pointing out only 27 per cent of all televisions with a screen size of 40 inch or more will have 3D functionality by the end of 2013.

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