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PRAD | TV makers pursue innovative course

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News TV SETS

TV makers pursue innovative course

Autor: Markus Hevesi
04/08/2010, 22:13 CET

In today’s information age a television set is more then just a plain receiver of TV programmes. Additionally to their implementing of new technologies to enhance the image representation of old many TV makers add various extra features to their units.

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By now, the most noted among them, and seemingly the strongest sales argument, is the ability to produce three-dimensional pictures. Until the end of this year, 2.5 million 3D-TVs will be shipped, according to the market research enterprise DisplaySearch. 2013 the experts expect the sales figures to grow up to 27 million units.

Besides three-dimensional presentation and an increased image refresh rate multimedia interface connections are one of the major selling propositions for new TV models (Photo: Samsung)

But of course 3D is not the end of the TV makers’ inventiveness. In the future they are said to focus more and more on how to enhance the connectivity of their sets. Along with the integration of USB connectors, companies count on internet connectivity allowing consumers to carry out web conferences via internet services such as Skype in their living rooms.

The appearance of a trend towards a better connectivity is intensified by the recent takeover of video-on-demand provider VUDU by the American major retail group Walmart. The retailer this way could establish the sales condition that any TV set sold in one of its branches has to be compatible with its newly owned video portal. It is standing to reason, that acting like that may lead to a wider spreading of multimedia network and usb ports.

Many Chinese TV makers are also moving towards an increased variety of possible connections. As the transition to digital TV programmes in China, as well as in Brasilia, goes on, DisplaySearch forecasts sales figures of more than 100 million internet capable units until 2013. By comparison to 2009 this would mean a considerable increase of 546 per cent from only 15 million units.

The question if customers really do adopt all those new technologies and connecting possibilities in their domestic surroundings remains unanswered. 3D may be a justified point to makers, but there is still an significant lack of 3D content, to bring up the customers’ perspective. The years to follow will show if all those enhanced TV models will actually become widely accepted among customers and find their adequate utilization in their homes.

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