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Google and Intel master televisions

Autor: Siobhan Hayes
03/18/2010, 12:20 CET

Google and Intel have co-operated with Sony in order to develop a new platform for web access through television and set-top boxes in the form of "Google TV". Here, a combination of Intel’s Atom CPU and Google’s Android is used, reports the New York Times. As an indication of the co-operation, Android developer jobs are beign advertised.

For Intel, the project promises the opportunity to make the leap into an additional market sector with its processors. Google could also secure itself a considerable slice of the advertising cake for Internet in the living room. For Sony in turn, there is the chance to gain an advantage over the TV competition.

According to unnamed insiders, the aim of the co-operation is to make using web apps on the television as easy as changing channels. On the software side, Google will use an Android-based open-source system, which, similarly to the smart phone platform, will also benefit in no small way from the creative output of third-party developers.

As well as download apps for the new end-devices, Google TV should also offer a new interface for the use of Internet functions on the television. For suitable input devices such as a mini-keyboard, the driving forces behind the system concentrate on external device specialist Logitech.

For Intel, the system offers the chance to examine the suitability of its chips for the TV sector and this open wide the door to this market sector. "Google intends to be everywhere the Internet is in order to advertise", according to a person familiar with the project. Sony, in turn, can promise itself with the market launch of the actual end devices for Google TV. (

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