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JVC: Leaving German television branch

Autor: Siobhan Hayes
03/18/2010, 02:54 CET

At the end of June, the Japanese electronics manufacturer JVC will cease marketing LCD televisions in Germany. All guarantees and services will continue unchanged in the context of legal conditions, JVC Germany announced in a press release.

This step is part of a worldwide restructure with regard to product and marketing strategies with the aim of increasing profitability. In the course of this new orientation, JVC intends to concentrate more on the core areas of camcorders, mobile entertainment, home audio, projectors, headphones and accessories. It is the clear goal to expand market shares further in these areas. Here, the basis should be a clear focus on specialised retail as well as a new, attractive product line-up for 2010.

No longer available in Germany – JVC’s GD-463D10 (Photo: JVC).

In the past few months, it has become increasingly difficult for many TV manufacturers to earn any money at all with smaller televisions due to dropping prices. Only business with larger TVs is profitable. Before JVC, Pioneer also withdrew from the flat screen television sector.

It remains to be seen whether other manufacturers will draw the short straw in the contest between LCD and plasma televisions. The price spiral is continuing unstoppably and top dogs Samsung and Sony are boosting this development with lower and lower prices for their new models.

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