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Japan: Sony stops sales for the XEL-1 – the first OLED TV

Autor: Siobhan Hayes
02/17/2010, 14:35 CET

It is no longer a secret that OLED displays will inevitably replace the long-established LCD models. Sony also intended to prove that it was playing its part in this new branch of technology with its XEL-1 OLED TV. The company may have succeeded here with the first commercially available OLED TV in the world (on sale since 2007), but Sony seems to have been forced to admit that the time is not yet quite ripe for this new technology on the TV market.

Thus, news agency Reuters reports that Sony will remove the eleven-inch XEL-1 from the market in Japan. Existing stock will continue it be sold, but will not be replaced. However, the company plans to continue production of the XEL-1 and sales for North America, Europe and the rest of the world. Thus, Japanese technology enthusiasts will need to import an XEL-1 from abroad in the future as soon as stock in Japan is sold out.

Sony XEL-1: The world’s first OLED TV offers incomparable image display on an eleven-inch screen and is now being removed from the market in Japan. (Photo: Sony)

The precise reasons for the cessation of sales in Japan is currently unknown. However, independent market research company DisplaySearch estimates that around 2,000 models of the XEL-1, which costs almost 2,222.00 US Dollars, have been sold worldwide. In the meantime, Sony is also planning to become more active in the areas of research and development for OLED technology in the future in order to reclaim its former position as a giant in the entertainment electronics field.

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