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Sony planning to sell OLED televisions in Europe as early as 2009

Autor: Siobhan Hayes
08/18/2008, 15:18 CET

According to a report by magazine "Nikkei", Japanese electronics group Sony is planning begin sales of OLED flat screen televisions in the coming year. OLED technology allows for super-thin, energy-saving screens with more brightly glowing colours than those offered by LCD or plasma televisions.

Although Sony confirmed that it was considering selling televisions with organic light-emitting diodes in Europe, the company did not confirm any date. The group has been selling the world’s first OLED televisions since last year in Japan. However, the device, which is just three milimetres thick, has a screen diagonal of just eleven inches and costs the equivalent of more than 1,200 Euro. Europe is currently the world’s largest market for flat screen televisions.

11-inch OLED television from Sony. In Europe as well from 2009?

According to DisplaySearch, OLED has a great future ahead: in 2012, around three million devices will have been sold. The "energy-saving" factor could soon push OLED technology to the fore as a "green" technology. However, the three million OLED TVs are still just a niche product compared with the expected sales of 180 million LCD televisions by 2012.

Sony is working together with Sharp and other Japanese technology companies in a common OLED development project supported by the government. The co-operation partners intend to take up the commercial production of OLED screens with diagonals of 40 inches and larger between 2015 and 2020.

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